The pandemic changed the way restaurant brands do business completely, especially small startups like Official Fried Chicken. I leaned into OFC’s singular focus on fried chicken and fries to develop a no-nonsense voice in keeping with the brand’s keep it simple vibe. And I worked with sixonetwo and I helped build from that voice and visual palette into a website that’s flexed from a single self-serve brick and mortar location to the premier chicken choice at Target Field.